Jammu city is known for its ancient temples, imposing palaces and historically renowned places. To list a few important attractions Shri Mata Vaishno Devi temple, Gauri Kund Temple, Bahu fort, Amar mahal, Amarnath caves, Mubarak Mandi Palace complex, Gadhadharji Temple, Dogra Art museum and many more. Surinsar Lake is a natural attraction here.

Adventure sports are the main characteristic of this amazing city. Tourists are challenged with many opportunities like mountaineering, nature walks, trekking and Rafting. Patnitop, Kishtwar, Krimchi and Sanasar are some of the adventure spots.

Many historians and locals believe that Jammu was founded by Raja Jamboolochan in 14th century BC. During one of his hunting campaigns he reached the Tawi River where he saw a goat and a lion drinking water at the same place. The king was impressed and decided to set up a town after his name, Jamboo. With the passage of time, the name was corrupted and became "Jammu". The city name figures in the ancient book Mahabharata. Excavation near Akhnoor, 20 miles from Jammu city, provides evidence that Jammu was once a part of the Harappan civilization.

Jammu is located at 32.73° N 74.87° E[5]. It has an average elevation of 327 metres (1072 feet). Jammu is located between 74 degree 24' and 75 degree 18', East longitude and 32 degree 50' and 33 degree 30' North latitude. It is approximately 600 km away from the National Capital, New Delhi and is linked with a National Highway, railway and airport.

Jammu is a pleasant and cool area with a subtropical climate. Summers are dry and hot while winters are cold. Temperatures can soar up to 45 degrees Celsius in summer and dip down to around 0 degrees Celsius in winter.
There are many Shiv Temples within the city, such as Badri kedar Nath and Nilkanth Mahadev Temle around the Town Hall and the Kashi Vishwanath Temple on the K.V. Road.